Sugianto, Nur Ilboni nanda (2023) Pengaruh Kepercayaan, Kemudahan, Kualitas Pelayanan, Dan Kualitas Informasi Terhadap Keputusan Pembelian Di Marketplace Tokopedia (Studi pada Mahasiswa di Purwokerto). S1 thesis, Universitas Muhammadiyah Purwokerto.

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Abstract

The purpose of this study was to determine the effect of trust, easies, service quality, and quality of information and purchasing decisions of marketplace Tokopedia. With a survey of college students in three universities in Purwokerto. The sample selection in this study was carried out by a purposive sampling method. Based on the criteria, as many as 103 respondents were sampled and the data collection method was a questionnaire. The data analysis techniques used in this research were multiple regression analysis. The results of the analysis of information have a significant effect on purchasing decisions in the marketplace Tokopedia. Partially trust, easies, as well as the quality of information, has a positive effect on purchasing decisions in the marketplace Tokopedia. While service quality has no significant effect on purchasing decisions in the marketplace Tokopedia

Dosen Pembimbing: Ikhsani, Mastur Mujib | nidn 0401118703
Item Type: Thesis (S1)
Uncontrolled Keywords: Purchase decision, trust, easies, service quality, quality of information
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Catur Indra Himawan
Date Deposited: 17 Feb 2023 01:46
Last Modified: 21 Feb 2025 02:53
URI: http://repository.ump.ac.id/id/eprint/15195

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