This study aims to analyze the influence of brand image, product quality and promotion on OPPO HP users among Purwokerto students. The selection of samples in this study used purposive sampling. The sample of this study was 100 respondents. The research method in this study is multiple linear regression. The results of the analysis show that simultaneously the variables of brand image, product quality and promotion affect purchasing decisions. For partial tests, the variables of brand image, product quality and promotion have a positive and significant effect on purchasing decisions.