PENGARUH KUALITAS PRODUK, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Blacklist Cloth Purbalingga)

GUSTI, PETUNGGA PINARING (2022) PENGARUH KUALITAS PRODUK, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Blacklist Cloth Purbalingga). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to determine the Effect of Product Quality, Location, and Promotion on Purchase Decisions on Purbalingga Cloth Blacklist Consumers. The population in this study were all of Purbalingga's Blacklist Cloth Consumers. The data analysis technique used multiple linear regression. The sample in this study used a Purposive Sampling technique, the number of samples in the study was 130 respondents. The results of this study partially show that product quality, location, and promotion have a significant influence on purchasing decisions.

Item Type: Thesis (S1)
Uncontrolled Keywords: Effect of Product Quality, Location, and Promotion on Purchase Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 10 Nov 2022 01:25
Last Modified: 10 Nov 2022 01:25
URI: https://repository.ump.ac.id:80/id/eprint/14764

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