This study aims to analyze the effect of product quality, product design and price perception on purchasing decisions of polygon folding bicycles in the study of polygon folding bicycle buyers in the city of Purwokerto. The independent variables in this study are product quality, product design and price perception, while the dependent variable in this study is purchasing decisions. The data collection technique used is purposive sampling while the sample uses 100 respondents. The data analysis technique in this research is multiple linear regression analysis. Based on the results of the analysis showed that simultaneously product quality, product design and price perception had a positive and significant effect on purchasing decisions. The results of the study partially show that product quality, product design and price perceptions have a positive and significant effect on purchasing decisions