The purpose of this study was to analyze the influence of tourist attraction, tourist image, and cultural value on revisit intention of tourists in Gunung Selok. The questionnaire was used as a data collection tool. Purposive Sampling method is used to select 100 samples with several predetermined criteria. Data analysis using SPSS with multiple linear regression analysis techniques, test instruments, classical assumptions test, coefficient of determination. Hypothesis testing tools used are the F test and t test. The results of the study revealed that simultaneous tourist attraction, tourist image, and cultural value have a positive and significant effect on the interest of visiting again, while tourist attraction has a positive and significant effect on interest in visiting again, tourist image has no effect on the interest of visiting again and cultural value positive and significant effect on the interest of visiting again.