The purpose of this study was to determine the effect of consumer motivation, consumer
perceptions and consumer attitudes on purchasing decisions. The object of this research is the
students of the Muhammadiyah University of Purwokerto. Sampling in this study using
purposive sampling. The data analysis technique used in this study is multiple regression
analysis. The results of data analysis show that consumer motivation has a positive and
significant effect on purchasing decisions, consumer perceptions have a positive and significant
effect on purchasing decisions, consumer attitudes have a positive and significant effect on
purchasing decisions. Based on the results of data analysis, it shows that consumer motivation,
consumer perceptions and consumer attitudes towards purchasing decisions.