The purpose of this study was to analyze halal labelization, packaging design,
taste and product variations on the purchasing decisions of Mie Samyang on
students at Purwokerto College. The population of this study were students at the
Purwokerto College who had purchased and consumed Mie Samyang. The
sampling technique used was non-probability sampling with purposive sampling
method. The number of samples is 120 respondents with several criteria that have
been required. Collecting data using a questionnaire. The results of the regression
analysis showed that simultaneously halal labelization, packaging design, taste and
product variation on purchasing decisions, partially halal labelization had a
significant positive effect on purchasing decisions, packaging design partially had
a significant positive effect on purchasing decisions, taste partially had a
significant positive effect. on purchasing decisions, and product variations partially
have a significant positive effect on purchasing decisions.