PENGARUH LABELISASI HALAL, DESAIN KEMASAN, CITA RASA DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE SAMYANG (Studi pada Mahasiswa di Perguruan Tinggi Purwokerto)

ALIFALDO, JIHAD (2022) PENGARUH LABELISASI HALAL, DESAIN KEMASAN, CITA RASA DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE SAMYANG (Studi pada Mahasiswa di Perguruan Tinggi Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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JIHAD ALIFALDO COVER.pdf

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JIHAD ALIFALDO BAB I.pdf

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JIHAD ALIFALDO BAB II.pdf

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Abstract

The purpose of this study was to analyze halal labelization, packaging design, taste and product variations on the purchasing decisions of Mie Samyang on students at Purwokerto College. The population of this study were students at the Purwokerto College who had purchased and consumed Mie Samyang. The sampling technique used was non-probability sampling with purposive sampling method. The number of samples is 120 respondents with several criteria that have been required. Collecting data using a questionnaire. The results of the regression analysis showed that simultaneously halal labelization, packaging design, taste and product variation on purchasing decisions, partially halal labelization had a significant positive effect on purchasing decisions, packaging design partially had a significant positive effect on purchasing decisions, taste partially had a significant positive effect. on purchasing decisions, and product variations partially have a significant positive effect on purchasing decisions.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: halal labelization, packaging design, taste, product variety, and purchasing decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 01 Aug 2022 08:34
Last Modified: 21 May 2024 04:22
URI: https://repository.ump.ac.id:80/id/eprint/13194

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