PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA LAPTOP ASUS (PADA MAHASISWA DI PERGURUAN TINGGI PURWOKERTO)

HASIM, FUAD (2022) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA LAPTOP ASUS (PADA MAHASISWA DI PERGURUAN TINGGI PURWOKERTO). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the effect of price perception, product quality and brand image on customer satisfaction Asus laptop users (students at Purwokerto College). The sample in this study amounted to 100 respondents. The sampling technique used in this research is non-probability sampling with data obtained from respondents with the research instrument using a questionnaire. The research methods used in this research are Model Fit Test (F), t test, Regression Analysis and Coefficient of Determination Test (R2), Multiple Regression Analysis. The results showed that (1) price perception had a positive and significant effect on customer satisfaction, (2)product quality had a positive and significant effect on customer satisfaction, (3) brand image hada positive and significant effect on customer satisfaction.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Brand Image, Customer Satisfaction, Product Quality, Price Perception
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 01 Aug 2022 07:30
Last Modified: 01 Aug 2022 07:30
URI: https://repository.ump.ac.id:80/id/eprint/13181

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