The study aims to determine the effects of brand image, product design, product quality, and price perceptions on purchase decision. The sampling technique used in this study was purposive sampling as the sample selection. Based on the criteria, 120 respondents were chosen as samples. The data analysis techniques used in this study were instruments test, descriptive statistics, classical assumption tests, multiple regression analysis, and hypothesis testing. The results showed that brand image, product design, product quality, and price perception simultaneously and significantly affect the purchase decision of Adidas shoes. While brand image has a positive and significant effect, product design has a positive and significant effect, product quality has a positive and significant effect, and price perception has a positive and significant effect on the purchase decision of Adidas shoes.