SIDIK, FARID MAULANA (2021) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RESIKO TERHADAP MINAT MENGGUNAKAN E-WALLET (OVO & GOPAY) (Studi pada Mahasiswa Universitas Di Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this study was to determine the effect of perceived benefits, perceived ease of use, and perceived risk on Ovo and Gopay e-wallet. The sample selection in this study used purposive sampling. Based on the criteria, obtained 121 respondents who became the sample. The data analysis techniques used in this research are instrument test, descriptive statistics, classical assumption test, multiple regression, hypothesis testing, F test and T test. The results of the analysis show that Perception of Benefits, Perception of Ease of Use, and Perception of Risk simultaneously affect Interest in Using, then, Perception of Benefits and Perception of Ease of Use, have a positive and significant effect on Interest in Using, but Perception of Risk has a negative and significant effect on Interest in using.
| Dosen Pembimbing: | ASTUTI, HERNI JUSTIANA | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | perceived benefits, perceived ease of use, perceived risk, interest in using |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 27 Jul 2022 02:24 |
| Last Modified: | 06 Feb 2025 08:00 |
| URI: | http://repository.ump.ac.id/id/eprint/12955 |
