The purpose of this study was to determine the effect of website quality, trust,
promotion, price and customer satisfaction. The sample selection in this study was
done by purposive sampling. Based on the criteria, there were 110 respondents
who became the sample. The data analysis techniques used in this research are
instrument test, descriptive statistics, classical assumption test, multiple
regression analysis, and hypothesis testing. The results of the analysis show that
website quality has a significant positive effect on customer satisfaction, trust has
a significant positive effect on customer satisfaction, then promotion has no
significant effect on customer satisfaction, and price has an insignificant negative
effect on customer satisfaction.