OKTAFIANI, FARIKHAH RIZQI (2020) PENGARUH CITRA DESTINASI, EXPERIENTIAL MARKETING DAN DAYA TARIK WISATA TERHADAP KEPUASAN WISATAWAN (Studi pada Objek Wisata Owabong Purbalingga). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study purposed to determine the effect of Destination Image, Experiential Marketing and Tourism Attraction to Tourist Satisfaction. This research uses quantitative methods. The population in this study are tourists who have visited the Owabong Purbalingga attraction. The sampling technique uses purposive sampling. The sample in this study was 100 respondents. The analytical tool used in this study is multiple regression. The results of this study indicate that destination image variables, experiential marketing variabels and tourist objects variables simultaneously have a significant effect on tourist satisfaction. Destination image variable does not significantly influence tourist satisfaction. Experiential marketing variables significantly influences tourist satisfaction, and tourist attraction variables have a significant influence on tourist satisfaction.

Dosen Pembimbing: RAHAYU, TRI SEPTIN MUJI | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Destination Image, Experiential Marketing, Tourist Attraction, Tourist Satisfaction.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 20 Jun 2022 03:25
Last Modified: 26 Nov 2024 07:14
URI: http://repository.ump.ac.id/id/eprint/12020

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