The study aimed to analyze the effect of promotion, trust, and brand awareness
on saving decisions at Muamalat Bank Branch Office Purbalingga. The population
of this study was the saving customers of Muamalat Bank branch office Purbalingga.
The writer used the questioner method to collect the data. The sample method
selected based on purposive sampling around 95 saving customers with several
criteria that have been required.. The result of the regression analysis was indicating
that the promotion, the trust, and the brand awareness have a positive significant
effect on partial saving decisions. Those data also had a positive significant effect on
simultaneous saving decisions.