The purpose of this research was to analyze the influence of advertising, motivation, social media, and tourist attraction towards tourists visiting decisions on Baturraden tourist visitors in Banyumas Regency. The population in this research is all tourist visitors who are in the tourist environment and who have visited Baturraden tourism consisting of adults and parents. The sampling method uses purposive sampling and 110 respondents are obtained. The analysis technique used in this research is multiple linear regressions. The results showed that advertising, motivation, social media and tourist attraction simultaneously had a positive and significant effect on tourist visiting decisions. Advertising has a positive and not significant effect on tourist visiting decisions. Motivation has a significant positive effect on tourist visiting decisions. Social media has a significant positive effect on tourists visiting decisions. Tourist attraction has a negative and not significant effect on tourist visiting decisions.