This study aims to determine the effect of price, security, promotion and testimonials. The sample selection in this study was done by purposive sampling. Based on the criteria, there were 120 respondens who became the sample. The data analysis techniques used in this research are instrument test, descriptive statistics, classical assumption test, multiple regression analysis, and hypothesis testing.
The results showed that partially the price had a positive and significant effect on purchasing decisions, security had a positive and significant effect on purchasing decisions, promotions had no positive and significant effect on purchasing decisions, and testimonials had a significant positive effect on purchasing decisions. Price, Security, Promotion and Testimonials simultaneously affect the purchase decision.