This study aims to analyce the effect of perceived benefits, perceived ease of use, service features and trust of interest in using ovo (Study of mahasiswa in purwokerto). This research uses quantitative research methods, non-pobability sampling techniques, obtained through purposive sampling. Based on the criteria, 110 respondents. Data analysis was performed using the ibm spss statistics 20 application, namely by using multiple linear regression analysis. The results showed thatthe perception of benefits, perceived ease of use, service features and trust have a significant effect on interest in using ovo. Furthemore, the result of the simultaneous analysis show that perceived of benefit, peceived of ease of use, service features and trust have a significant effect on interest in using ovo. While variables has an influence on interest in using ovo by 36,3%. There is no diference interst in using ovo between male and female.