The purpose of this research is to know the impact of financial literacy, the
use of social media, family environment, peers, self-control, and entrepreneurial
curriculum towards students accounting investment behavior. The independent
variable in this study is financial literacy, the use of social media, family
environment, peers, self-control, and entrepreneurial curriculum, while the
dependent variable is behavior of investment. The population in this research is a
student of the Faculty of Economics and Business Accounting Muhammadiyah
University of Purwokerto. Data collection techniques used is the nonprobability
sampling while the sample in this research is 245 respondents. Technique of data
analysis used in this research is descriptive statistics, classic assumption test,
multiple regression analysis. Based on the results show that financial literacy, the
use of social media, family environment, peers, self-control, and entrepreneurship
curriculum influence the investment behavior of accounting students. The use of
social media, family environment, peers does not have a significant positive effect
on the investment behavior of accounting students. While the variables of
financial literacy, self-control, and entrepreneurship curriculum have a positive
and significant effect on the investment behavior of accounting students.