Article

Anggraito, Lucky (2025) The Effect of Price, Promotion, and Brand Image on Indosat Ooredoo Customer Loyalty in Purwokerto Community. International Journal of Business and Applied Economics (IJBAE), 4 (1). pp. 125-140. ISSN 2963-6124

Ramdhani, Muhamad Luthfi (2025) Analysis of the Effect of Fear of Missing Out, Sales Promotion, E-wallet on Impulse Buying on TikTok Shop Users at the Three Largest Universities in Purwokerto. International Journal of Business and Applied Economics (IJBAE), 4 (1). pp. 299-318. ISSN 2963-6124

Thesis

AZIZAH, FAEDATUL (2022) PENGARUH BRAND AWARENESS, PERCEIVED VALUE, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MEREK SCARLETT (Studi pada Mahasiswa di Purwokerto). S1 thesis, Universitas Muhammadiyah Purwokerto.

Nugroho, Raju Septi (2025) Pengaruh kualitas produk, brand image Dan sikap konsumen terhadap keputusan pembelian produk sepatu specs (Studi Pada Masyarakat Purwokerto). S1 thesis, Universitas Muhammadiyah Purwokerto.

PRASETYO, DWI (2022) PENGARUH DAYA TARIK, FASILITAS, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG WISATA (Studi pada wisata D’LAS Lembah Asri Desa Serang,Purbalingga). S1 thesis, Universitas Muhammadiyah Purwokerto.