H

HANIAH, USWATUN (2022) PENGARUH INOVASI PRODUK, BRAND IMAGE, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi pada Konsumen Sepeda Motor Honda Beat di Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

M

Mustikasari, Safira Ananda (2025) Pengaruh kualitas produk, citra merek, electronic word of mouth dan kualitas layanan terhadap Keputusan pembelian (Studi Pada Pembeli Mie Gacoan di Purwokerto). S1 thesis, Universitas Muhammadiyah Purwokerto.

R

Rizqullah, Naufal Khosyi (2025) The Influence of Online Customer Reviews, Online Customer Ratings, Brand Image, and Price Perceptions on The Purchase Decision Ventela Shoes on Shopee Marketplace. International Journal of Business and Applied Economics (IJBAE), 4 (1). pp. 203-220. ISSN 2963-6124