This study aimed to anlyze the Effect of Brand Awareness, Perception, And Consumer Motivation to Purchase Decision. This study aims to analyze the influence of Brand Awareness, Perception, and Consumer Motivation to Purchase Decision. The number of samples in use as many as 110 respondents who have already made an online purchase at least twice the purchase within tree months. Data collection techniques are purposive sampling. The instrument test used validity, reliability, all statements are valid and reliabel, besides it is free from the classical assumption test. Data analysis techniques used are multiple regression analysis, hypothesis testing. The results of the analysis show that the variables of brand awareness, perception, and consumers motivation are partially and simultaneously influencing the purchasing decision.