The purpose of this study is to determine the influence of demographic, GPA (Grade Point Average), types of departement and financial literacy towards students financial behavior of Faculty of Economics and Business Universitas Muhammadiyah Purwokerto. The independent variables in this study are gender, residence, GPA (Grade Point Average), types of departement and financial literacy, while the dependent variable is student's financial behavior. The population in this study are Active Student of Faculty of Economics and Business Universitas Muhammadiyah Purwokerto.. The data collection technique used is convenience sampling while the sample used are 100 respondents. Data analysis techniques used in this study are validity and reliability test, descriptive statistics test, classical assumption test, and multiple regression analysis. Based on the results of the analysis shows that gender, residence, GPA (Grade Point Average) and types of departement have no significant effect on students financial behavior. While financial literacy variable influences partially significant to students financial behavior.