Developments in the technological world that increasingly growing the day encourage
business actors to make changes in the way of doing business. E-Commerce or online
business that utilize the use of internet features, can be the best solution in terms of
product marketing, thus increasing the effectiveness of the business actors. The method
used in this study is a qualitative type, the data obtained from several articles and
journals related to e-commerce. The purpose of this study is to discuss the development
of online business (e-commerce) to support the economy for business players such as
small and medium enterprises and companies, in order to meet product marketing
strategies that can impact on increasing revenue. The result of the implementation of
this e-commerce system is the improvement of service and product quality so as to
expand market share and increase revenue from the business.