The purpose of this study is to determine the effect of financial knowledge,
positive experience of debt providers, economic orientation to the financial
attitude and family commitment as a moderation variable. The object of this study
is family entrepreneur in Purwokerto covering various types of business with the
number of employees above 2 people. Sampling method in this research using
nonprobability sampling method. Data analysis techniques used in this study are
descriptive statistics, classical assumption test, multiple regression analysis and
hypothesis testing. The results of the analysis show partially financial knowledge
and positive experience of debt providers have positive and significant influence
to the financial attitude, while economic orientation have negative and significant
influence to the financial attitude. Family commitment can moderate and
strengthen the influence of positive experience of debt providers on financial
attitude, while family commitment can not moderate and weaken the influence of
financial knowledge and economic orientation on financial attitude.