This study entitled Analysis of Brand Image Influence, Satisfaction and
Customer Confidence Against Customer Loyalty Smartphone brand Samsung
study on students of Muhammadiyah University of Purwokerto. This study aims to
analyze the influence of Brand Image, Satisfaction and Customer Confidence
Against Customer Loyalty. The number of samples in use as many as 107
respondents Smartphone brand Samsung users. Sampling technique using
purposive sampling technique, analysis technique used is Multiple Linear
Regression Analysis. The results of this study indicate that the variable Brand
Image, Satisfaction, and Customer Confidence partially there is a significant
positive effect on Customer Loyalty. And simultaneously variable Brand Image,
Satisfaction, and Customer Confidence, simultaneous influence on Customer
Loyalty.