Marketing potential of corynebacterium sp liquid organic fertilizer is very potential to be develop in Sawangan village, region of Kebasen. In spite of that, the marketing of corynebacterium sp liquid organic fertilizer has some specific problms when it was offer to the local farmer. So that, we need to do a research in line with the marketing’s problem of corynebacterium sp liquid organic fertilizer and its solution.
The aims of this research are to knows : (1) the distribution pattren of corynebacterium sp liquid organic fertilezer and its technique of the development, (2) the problems that appears with corynebacterium sp liquid organic fertilezer, and (3) the solutions of marketing problems of corynebacterium sp liquid organic fertilezer,
Intentionally, the research was conducted in Sawangan village, region of Kebasen. The research methodology that used in this resesearch is descriptive case study.
Based on the result of the research, we can take some problems those are : (a) the knowledge’s technique of the farmer of using fertilizer are still low, the marketing are still comprisonal (b) people’s interest are still low, the public transportation that still minimum, the seller didn’t have specific place and the marketing are still in concentrate of specific place. The others problems are : (a) bad packaging of fertilizer and sometimes it is easy to leak (b) hardly difficult to compete with factory’s fertilizer, (c) they didn’t have trade license from the Farmer Department, (d) there is no sale and some of the farmers didn’t have sprayer. Based on the problems above, we can try some solutions to solve the problems in helping the marketing of corynebacterium sp liquid organic fertilizer to the farmers in Sawangan village.
The solution that we means, we have to try to exploit the local potention. Thus, we need to creat cooperation in form of business pertner between corynebacterium sp liquid organic’s producer and the farmer.