The purpose of this study was to analyze EFFECT OF CUSTOMER
SATISFACTION, QUALITY OF SERVICE, ATMOSPHERE LOCATION
AND PRICE LOYALTY CONSUMER PRODUCTS (Study on Luri Resto
Purwokerto
In this study, researchers conducted sampling by distributing
questionnaires, using purposive sampling method. The total sample of 105
respondents. This data analysis using SPSS for windows 16. Data that has met the
test of validity, reliability test. Multiple regression analysis and classical
assumption resulting regression formula.
The dependent variable is consumer loyalty, and the independent variables
of customer satisfaction, quality service, atmosphere of the location, and the price
of the product. T test results showed that the variables of customer satisfaction,
service quality effect on consumer loyalty, while the atmosphere of the location
and the price of products had no effect on consumer loyalty. F test showed that all
independent variables of customer satisfaction, service quality, suasanan location,
and product prices overall effect on the dependent variable loyaliyas consumers.