This Research Title is “The Influence Motivation, Perception and
Consumer Attitude To Purchasing Decision of SHARP TV (Survey at citizen in
Tegal Sari Indah Residence)”. Target of this research is to know the influence
motivate, perception and consumer attitude to purchasing decision of Sharp TV.
Method of Intake sample with the purposive sampling technique amount to 100’s
responders. In this research, data processed by using statistical test appliance
analysis of multiple regression and hypothesis examination use the t test and
elasticity test.
Results of research shower that consumer motivation, consumer
perception, and consumer attitude by simulate have an effect on the significant to
purchasing decision of TV brand Sharp. Pursuant to result F test is equel to 25,521
bigger than F tables at significant level 95% that is equal to 2,70. By partial each
variable motivate the consumer, consumer perception, and consumer attitude have
the significant effect to purchasing decision of Sharp TV. Result T test each
variable of equal to 4,606; 2,655; and 2,741 more bigger from t tables of 1,984.
Consumer motivation has an effect on most dominant to purchasing decision of
TV brand Sharp. Pursuant to result analyze the elasticity known that E1 > E2, E3 (
0,474 > 0,311 and 0315) meaning most dominant variable have an effect on to
purchasing decision of TV brand Sharp is consumer motivation, compared to
perception of consumer and consumer attitude.
This Research conclusion that consumer motivation, consumer perception,
and consumer attitude by simulate have an effect on the significant to purchasing
decision of TV brand Sharp.