The purpose of this study was to analyze the effect of perceived ease to use,
service features, and experiential marketing on customer satisfaction. This
research uses quantitative methods, the sampling technique is Non-Probability
Sampling, purposive sampling approach, the number of samples is 110
respondents. The data analysis technique used in this study is descriptive analysis
test, data instrument test, classical assumption test, multiple linear regression test,
model fit test, and hypothesis testing. This study uses an analytical tool in the
form of SPSS. Perceived ease to use, service features, and experiential marketing
simultaneously have a positive and significant effect on Tiktokshop customer
satisfaction. Perceived ease to use and service features have a significant effect on
customer satisfaction, while experiential marketing has no significant effect on
customer satisfaction