This research aims to delineate the profile of orchid farmers, to ascertain the marketing channels utilized by both farmers and retail traders for orchid ornamental plants, to identify the challenges and potential solutions encountered by orchid farmers in the Baturraden tourist area regarding product marketing, and to examine the marketing efficiency among the marketing institutions engaged in orchid marketing. The research setting was in the tourist area of Baturraden, Baturraden sub-district, Banyumas Regency. This study employed descriptive method with a quantitative approach. The data were obtained through interviews, observations, documentation, and literature review. Then, census sampling was used as the sampling technique, in which 11 farmers and 3 retail traders were selected. Furthermore, the qualitative descriptive analysis was used to determine the profile of orchid farmers. Additionally, it was also employed to ascertain the patterns of orchid marketing channels, and to identify the problems and solutions encountered by farmers in orchid plant marketing. This research utilized quantitative descriptive analysis to assess marketing efficiency using, and the formula EP = 100% was applied. The profiles of farmers and retailers in this study encompass age, level of education, length of business operation, and gender. Two marketing channel patterns were identified in this study. It was found that there was no margin for Moth orchid and Dendrobium in marketing channel pattern one. However, there was margin for both orchids in marketing channel pattern two. It was 20,000 IDR per pot and 12,500 IDR per pot for Moth orchid and Dendrobium orchid, respectively. All marketing channels were deemed efficient for both Moth orchid or Dendrobium orchid. The result revealed that there were three issues encountered, namely geographical proximity of businesses among farmers, limited capital, and declining sales. Three solutions were proposed based on these issues. They were opening a new branch in a more strategic location, implementing a pre-order or subscription program to assist in stock procurement and obtain upfront capital from customers, and innovating the ornamental plant sales system.