Bintang Adde Harki Putri, 1909010007. 2023: Semiotic Analysis of Traveloka apps
Interface. Undergraduate Thesis for Sarjana Sastra Degree, English Department,
Faculty of Cultural Sciences and Communication, Universitas Muhammadiyah
Purwokerto.
The researcher’s curiosity towards the modern apps that help people to solve the
problems, especially in public services life style. This study aims to analyze the verbal
and visual forms in the promo designs in the Traveloka apps interface to then find the
relationship between verbal and visual signs in each promo. This study uses a
qualitative method to collect the promo design as the primary data.
The researcher uses secondary sources, namely journals articles and theses from
previous researchers, as well as several related studies to provide the supporting data
for analysis. The semiotic approach is used to determine the verbal and visual sign from
the promo design In Traveloka apps interface.
This research finds that, from 10 data that have been analyzed, there were relatedness
between verbal sign and visual sign, seen by the result of analysis that both sign can
convey meaning and persuade consumers by the promo design, because there was
combination between visual sign and verbal sign in each promo, the consumer can
directly understand the meaning of each promo or features that offered by Traveloka
apps interface.