The purpose of this study was to determine the effect of promotion, service quality, emotional factors, costs, and convenience on consumer satisfaction in users of the Gojek service application study on students of 3 universities in Purwokerto. The selection of the sample in this study was carried out by purposive sampling. Based on the criteria, 115 respondents were sampled. The data analysis techniques used in this study were instrument tests, descriptive statistics, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of the analysis show that partially it shows that promotion does not affect customer satisfaction, while service quality affects customer satisfaction. Then emotional factors influence consumer satisfaction and costs and convenience affect customer satisfaction.