The purpose of this study was to analyze the effect service quality and use of
technology of customer satisfaction and customer loyalty. The questionnaire is
used as a data collection tool. Purposive sampling method is used to select 90
samples with several predetermined criteria. Data analysis using Structural
Equation Modeling approach to Partial Least Square. The results of the study
revealed that service quality and use of technology had a positive significant
effect on customer satisfaction. Customer satisfaction had a positive significant
effect on customer loyalty. Service quality and use of technology had no effect on
customer loyalty through customer satisfaction. While service quality and use of
technology have no effect on customer loyalty.