The study aimed to analyze the halal label, promotion and word of mouth (WOM) on the purchase decision of MS Glow in Cilacap. The sample in this study was the consumer of MS Glow users in Cilacap. The sampling technique used in this study was purposive sampling method that generated 120 respondents. The study result showed that the halal label variable does not affect purchase decisions. The promotion has a significant positive effect on purchasing decisions. Word of mouth has a significant positive effect on purchasing decisions.