The purpose of this study was to analyze the effect of tourist attraction,
destination image, and word of mouth on the decision to visit Menganti Beach
tourists. Questionnaires were used as a data collection tool. Purposive Sampling
method was used to select 100 samples with several predetermined criteria. Data
analysis using SPSS with multiple linear regression analysis techniques,
instrument test, classical assumption test, coefficient of determination. The
hypothesis testing tool used is the F test and t test. The results of the study revealed
that simultaneously tourist attraction, destination image, and word of mouth had
a positive and significant effect on tourist visiting decisions. While tourist
attraction has a positive and significant effect on visiting decisions, destination
image has a positive and significant impact on visiting decisions and word of
mouth has a positive and significant effect on interest in revisiting.