JUNENGSIH, MUTTYARA (2019) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. POS INDONESIA PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to find out and explain the influence of service quality which
consists of variables on the variable level of customer satisfaction. The population
in this study is the customers of the Purwokerto Post Office who are in the process
of shipping goods transactions. The sampling technique in this study used a
purposive sampling technique and set of calculations to choose 100 respondents
who were sampled in the study. The data collection tool used is a questionnaire.
The data analysis used is a linear analysis. The results of this T-test study show
that partially responsiveness has an effect on customer satisfaction, while the
Physical Evidence, Reliability, Assurance and Empathy variables have no effect
on customer satisfaction. The results of this F test show that both simultaneously
and partially the variables of Responsiveness, Physical Evidence, Reliability,
Assurance and Empathy are jointly influential on the variable Customer
Satisfaction Level is significant.

Dosen Pembimbing: Hidayah, Arini | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Service Quality, Direct Evidence, Reliability, Response, Guarantee, Empathy of Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Dan Kh
Date Deposited: 07 Jun 2022 02:12
Last Modified: 28 Oct 2024 04:19
URI: http://repository.ump.ac.id/id/eprint/11830

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