The purpose of this study is to determine the effect of financial literacy,
financial behavior, financial attitudes and financial awareness on the performance
of MSMEs in West Purwokerto. The population of this research is MSME owners
in West Purwokerto registered on Department of Manpower, Cooperatives and
Micro, Small and Medium Enterprises in the city of Purwokerto. The sampling
method used is Probability Sampling. The data analysis technique used in this
study is multiple regression analysis. The results of the analysis show that
financial behavior, financial attitudes and financial awareness partially have a
significant positive effect on the performance of MSMEs. While financial literacy
does not affect the performance of MSMEs in West Purwokerto.