NURADI, OCTIVYAN (2021) PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALITAS MELALUI E-KEPUASAN PELANGGAN (Studi pada konsumen E-Ticket PT Kereta Api Indonesia Persero). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
OCTIVYAN NURADI_Cover.pdf
Download (1MB)
OCTIVYAN NURADI_BAB 1.pdf
Download (813kB)
OCTIVYAN NURADI_BAB 2.pdf
Download (810kB)
OCTIVYAN NURADI_BAB 3.pdf
Restricted to Registered users only
Download (889kB)
OCTIVYAN NURADI_BAB 4.pdf
Restricted to Registered users only
Download (1MB)
OCTIVYAN NURADI_BAB 5.pdf
Restricted to Registered users only
Download (619kB)
OCTIVYAN NURADI_Daftar Pustaka.pdf
Download (703kB)
OCTIVYAN NURADI_Lampiran.pdf
Restricted to Registered users only
Download (1MB)
Abstract
This study aims to analyze the influence of e-quality service on e-customer loyalty
through e-customer satisfaction e-ticketing PT. Indonesian Railway Persero. The
population in this study was e-ticketting customers. Indonesian Railway Persero
Sample used in this study as many as 100 respondents using non-probability
sampling and purposive sampling techniques. The analysis used is Instrument test,
classic assumption test Multiple Linear Regression Analysis, F Test, t Test, Sobel
test and average difference test. Based on the analysis obtained results that equality
of service has a significant positive effect on e-satisfaction and e-loyalty,
E-satisfaction has a significant positive effect on e-loyalty and can mediate the
relationship between e-quality service and e-loyalty. Then, there is no difference
in e-loyalty of E-ticketting customers based on gender.
| Dosen Pembimbing: | ASTUTI, HERNI JUSTIANA | unspecified |
|---|---|
| Item Type: | Thesis (Bachelor) |
| Uncontrolled Keywords: | E-Quality Of Service, E-Customer Loyalty, E-Customer Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 18 Apr 2022 02:04 |
| Last Modified: | 18 Nov 2024 07:29 |
| URI: | http://repository.ump.ac.id/id/eprint/11437 |
