NURADI, OCTIVYAN (2021) PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALITAS MELALUI E-KEPUASAN PELANGGAN (Studi pada konsumen E-Ticket PT Kereta Api Indonesia Persero). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the influence of e-quality service on e-customer loyalty
through e-customer satisfaction e-ticketing PT. Indonesian Railway Persero. The
population in this study was e-ticketting customers. Indonesian Railway Persero
Sample used in this study as many as 100 respondents using non-probability
sampling and purposive sampling techniques. The analysis used is Instrument test,
classic assumption test Multiple Linear Regression Analysis, F Test, t Test, Sobel
test and average difference test. Based on the analysis obtained results that equality
of service has a significant positive effect on e-satisfaction and e-loyalty,
E-satisfaction has a significant positive effect on e-loyalty and can mediate the
relationship between e-quality service and e-loyalty. Then, there is no difference
in e-loyalty of E-ticketting customers based on gender.

Dosen Pembimbing: ASTUTI, HERNI JUSTIANA | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: E-Quality Of Service, E-Customer Loyalty, E-Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 18 Apr 2022 02:04
Last Modified: 18 Nov 2024 07:29
URI: http://repository.ump.ac.id/id/eprint/11437

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