MUHTAMIL, MOHAMMAD MASRUR (2021) PENGARUH KUALITAS LAYANAN, KUALITAS SISTEM, KUALITAS INFORMASI TERHADAP TINGKAT KEPUASAN DAN LOYALITAS PENGGUNA KERETA API (Studi Pada PT.Kereta Api Indonesia DAOP 5 Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the effect of service quality, system quality, and information quality on loyalty with satisfaction as an intervening variable. The population in this study were all train passengers who used their trips at PT. Kaeta Api Indonesia DAOP 5 Purwokerto This research uses quantitative research methods in the form of survey research. The number of samples used was 130 respondents who were taken by purposive sampling with the required criteria. Data analysis was performed using the IBM SPSS Statistics 25 application, namely through descriptive statistical tests, classical assumption tests, multiple regression analysis and hypothesis testing. The results showed that service quality had a negative effect. Significant on satisfaction, while system quality and information quality have a significant positive effect on satisfaction. Service quality has a significant positive effect on loyalty, system quality and information quality has a significant negative effect on loyalty. Satisfaction has a significant positive effect on loyalty. Satisfaction in the results of this study is not able to mediate service quality. While the variables of system quality and information quality can be mediated by the variable of satisfaction with loyalty.

Dosen Pembimbing: RAHAYU, TRI SEPTIN MUJI | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: service quality, system quality, information quality, satisfaction, loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 30 Mar 2022 07:29
Last Modified: 13 Nov 2024 03:02
URI: http://repository.ump.ac.id/id/eprint/11249

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