This research aims to know the effect of product quality, product design, and price of the purchase. In this study researchers doing sampling with allot of questionernaire to the respondent, using the method of survey. Sampling techniques in the study using a purposive sampling. the population in this study are the consumer who buy trhe product type of Nevada youth girl in Matahari department store Purwokerto. The number of samples in the study of 80 respondents. The method of analysis used in this research is the validity test, reliability test, multiple linear analysis. The research result by using (F test) showed that product quality, product design, and price effect simultaneously against purchasing decision, while research result by using (T test) indicates that the quality of the product, design product, and price effect partially against the purchasing decision.