In this study children are unique consumers and have a high desire to
berbeanja but children do not make payments with their own money but through the
help of their parents. The purpose of this study was to analyze the influence of
factors that shape the impulsive buying of consumption in children and how these
factors can determine the ability of children to persuade their parents to buy the
products they want. This research uses non probability sampling, with purposive
sampling technique. The sample of this research is 100 respondents. The research
method used in this research is validity test, reliability test, classical assumption test,
multiple regression analysis, coefficient of determination, F test, and t test. The
results of this study conclude that promotion has a greater effect on impulsive buying
snacks in children, compared to reference groups and children's power influence.