PENGARUH PERCEIVED QUALITY, PERCEIVED SACRIFICE, PERCEIVED VALUE, DAN PRICE FAIRNESS TERHADAP CUSTOMER SATISFACTION TAMAN SARI RASA WATERPARK CILACAP

RIFQI, VIOLA AMDYA (2015) PENGARUH PERCEIVED QUALITY, PERCEIVED SACRIFICE, PERCEIVED VALUE, DAN PRICE FAIRNESS TERHADAP CUSTOMER SATISFACTION TAMAN SARI RASA WATERPARK CILACAP. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aimed to know and analyze effects of perceived quality, perceived sacrifice, perceived value, and price fairness toward customer satisfaction of Sari Rasa Waterpark in Cilacap. The independent variables of this research were perceived quality, perceived sacrifice, perceived value, and price fairness, whereas its dependent variable was customer satisfaction. It was conducted at Sari Rasa Waterpark in Cilacap. The data collection was done by survey method with questionnaire. The used sample was 99 respondents and the researcher used purposive sampling technique. Its analysis was validation test, reliability test, classic assumption test, double regression test, hypothesis test including t test, F test, and determination coefficient test (R2). This research resulted some coclusions. The result of the test partially can be concluded that variable of perceived quality and price fairness affected positively and significantly, whereas variable of perceived sacrifice affected negatively, but it was not significant. The researcher also concluded that variables of perceived quality, perceived sacrifice, perceived value, and price fairness simultaneously affected customer satisfaction. The test result with determination coefficient (R2) could be concluded that 25% of customer satisfaction variable could be explained from 4 independent variables. They wehe perceived quality, perceived sacrifice, perceived value, and price fairness. Whereas the rest was 75%. It could be explained with other causes beyond the models (beyond this research)

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