This study aims to examine the influence of product quality, brand image, and word of mouth on purchasing decisions for Li Ning brand rackets. This is a quantitative study with a population of Li Ning racket users in the Barlingmascakeb area. The sampling technique used a purposive sampling method with the criteria of respondents aged at least 15 years and who have used Li Ning rackets. Data analysis was performed using SPSS software. The results show that product quality has a positive and significant effect on purchasing decisions; Brand image has a positive and significant effect, and word of mouth has a positive and significant effect. It can be concluded that product quality influences purchasing decisions, particularly in terms of performance, functional value, and product components. Brand image also strengthens purchasing decisions through company reputation, sponsorships, and associations with professional athletes. Word of mouth also substantially influences purchasing decisions