This research was conducted to find out how product quality, product design, brand image and word of mouth relate to the decision to purchase futsal shoes. The population in this research is the people of Kebumen who use Specs shoes, as many as 110 respondents who have purchased Specs futsal shoes. In this research, a purposive sampling technique was used, namely determining the sample with certain considerations. The method used to test the hypothesis in this research is multiple linear regression, t test, f test and coefficient of determination test. The results of the analysis from this research can be concluded that there is a positive and significant relationship between product quality, brand image and word of mouth variables on the decision to purchase futsal shoes. Meanwhile, the results of the analysis of product design have no influence on the decision to purchase futsal shoes. The results show an adjusted R Square value of 0.827, this means that the variables product quality, product design, brand image and word of mouth 82.7% influence the decision to purchase Specs futsal shoes and the remaining 17.3% comes from other independent variables.