The type of research used is quantitative research to determine the
influence of product quality, product availability, and halal labeling on the
purchase decision of Loempia Boom products. The population in this study is the
people of Purbalingga who have made purchases of Loempia Boom, with a
sample size of 110 respondents. The data collection technique used in this
research is purposive sampling. The data analysis techniques used in this study are
descriptive statistical analysis, validity and reliability tests, classical assumption
tests (normality test, heteroscedasticity test, and multicollinearity test), multiple
linear regression analysis, model feasibility tests (coefficient of determination and
F test (Goodness of Fit Model)), and T test. The results of the analysis show that
product availability has a positive and significant effect on the purchase decision.
Meanwhile, product quality and halal labeling do not affect the purchase decision.