The purpose of this study was to determine the effect of brand image, product quality, trust, and customer satisfaction on consumer loyalty for bottled drinking water brand Le Minerale. The type of research used is quantitative research. Sampling in this study using purposive sampling technique with the criteria of general public respondents in Purwokerto who have consumed Le Minerale bottled water at least twice. The data analysis method uses SPSS 26 soft modeling with the analysis method using multiple linear regression tests. The results of this study explain that the variable product quality has a positive and significant effect on consumer loyalty, customer satisfaction has a positive and significant effect on consumer loyalty, brand image has no effect and is not significant to consumer loyalty, trust has no effect and is not significant to consumer loyalty. So it can be concluded that product quality and customer satisfaction have a positive and significant effect on consumer loyalty. Meanwhile, brand image and trust have no effect and are not significant to consumer loyalty.