PRAYOGA, KRIS RENDI (2024) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI E-COMMERCE SHOPEE (Studi Kasus pada Seller Shopee Di Kabupaten Purbalingga). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
KRIS RENDI PRAYOGA_COVER.pdf
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Abstract
This research aims to analyze the influence of perceived benefit, perceived ease of use, e-service quality, and trust on the decision to use the Shopee application. The sample consists of 109 respondents selected using purposive sampling technique. The data analysis methods used in this research include instrument tests, descriptive statistics, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that perceived benefit has a positive and significant effect on the decision to use, perceived ease of use has a positive but not significant effect on the decision to use, e-service quality has a positive and significant effect on the decision to use, and trust has a negative and significant effect on the decision to use.an.
| Dosen Pembimbing: | RACHMAWATI, ERNY | nidn0608126701 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | decision to use, perceived benefit, perceived ease of use, e-service quality, trust |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Nur Hardiansyah |
| Date Deposited: | 12 Nov 2024 08:46 |
| Last Modified: | 12 Nov 2024 08:46 |
| URI: | http://repository.ump.ac.id/id/eprint/17552 |
