This research was conducted to find out the relationship between service quality, product diversity, location and word of mouth on purchasing decisions for Mubarok building shops. The population in this study was the people of Kebumen, customers of the Mubarok building shop, 125 respondents who had made purchases at the Mubarok building shop. This research uses the Non-Probability Sampling technique method to take samples, namely a sampling method that does not provide an equal opportunity for each element or member of the population to be used as a research sample. The method used to test the hypothesis in this research is multiple linear regression, t test, f test and coefficient of determination test. The results of the analysis from this research can be concluded that there is a positive and significant relationship between the variables of service quality and word of mouth on the decision to purchase futsal shoes. Meanwhile, the results of the analysis of product diversity and word of mouth have no influence on the decision to purchase futsal shoes. The results show an adjusted R Square value of 0.461, this means that the variables of service quality, product diversity, location and word of mouth influence 46,1% of the purchasing decision for the Mubarok building store and the remaining 53,9% comes from other independent variables.