The purpose of this study was to determine the effect of halal labels, advertising,
and brand image on purchasing decisions for Wardah Colorfit Velvet Matte Lip
Mousse. The sample selection in this study used quota sampling. The sample of
this study was 130 respondents. The type of research used in this research is
quantitative research using primary data. The data analysis method used in this
research is the multiple linear regression test. Based on the results of the study,
shows that partially the halal labels, advertising, and brand image variables have
a positive and significant effect on purchasing decisions.