RAFIARDYANINGRUM, NURGHANI (2024) ANALISIS PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN, KEPERCAYAAN, DAN KUALITAS LAYANAN TERHADAP MINAT PENGGUNAAN PADA MOBILE BANKING (Studi pada Mahasiswa Pengguna Layanan Mobile Banking di Banyumas). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to test and find empirical evidence on the effect of perceived ease to use, usefulness, trust, and service quality on interest in using mobile banking. The sample in this study were students in Banyumas area who used mobile banking services. The sampling technique used was accidental sampling and obtained as many as 150 data samples that met the criteria. The analysis method used in the research is the SEM-PLS (Structural Equation Modeling-Partial Least Squares) analysis method. The results showed that perceived ease to use has no effect on interest in using mobile banking services. Usefulness affects interest in using mobile banking services. Trust has no effect on interest in using mobile banking services. Service quality affects interest in using mobile banking services.

Dosen Pembimbing: FITRIATI, AZMI | nidn0620117201
Item Type: Thesis (S1)
Uncontrolled Keywords: Perceived Ease To Use, Usefulness, Trust, Service Quality, Interest To Use, Mobile Banking.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi S1
Depositing User: Iin Hayuningtyas
Date Deposited: 25 Oct 2024 02:29
Last Modified: 25 Oct 2024 02:29
URI: http://repository.ump.ac.id/id/eprint/17318

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