The type of research used is quantitative research with the aim of knowing the influence of brand awareness, perceived quality, brand image on the decision to purchase an Avanza car. Sampling in this study used the Accidental sampling technique with predetermined criteria and obtained a sample of 121 respondents. Data analysis techniques used descriptive statistics, validity tests, reliability, normality, multicollinearity, heteroscedasticity, determinant coefficients, model feasibility, multiple linear regression and T-test. The results of this study explain that the brand image variable has a positive and significant effect on the decision to use. brand awareness and perceived quality have a positive and insignificant effect on the decision to use.